 |
|
| Author |
Borders Group (BGP) Replies |
HenryTo Site Admin


Joined: 06 Aug 2004 Posts: 7642 Location: Houston, Texas & Los Angeles, California
|
|
| Back to top |
|
 |
HenryTo Site Admin


Joined: 06 Aug 2004 Posts: 7642 Location: Houston, Texas & Los Angeles, California
|
Posted: Wed May 28, 2008 2:31 am Post subject: |
|
|
Borders ditches Amazon as its web-retailing platform in a last-ditch effort to drive sales. I am a Borders Rewards member and will no doubt try the website out over the next few days:
http://www.technologyreview.com/Wire/20829/?nlid=1101
| Quote: | Like Amazon.com and Barnes & Noble's Web site, Borders will offer free shipping on some orders over $25. But Borders also offers free shipping to its stores, where shoppers will be able to pick up a box containing their order about two days after buying. Ertell says the company expects this option to be popular in urban areas, for example, where people might not want a package left outside their home.
Shoppers enrolled in the Borders Rewards loyalty program, which includes about 26 million members, will be able to redeem rewards online -- something they couldn't do on the Amazon-partnered site -- as well as click on weekly e-mails to buy books, CDs and DVDs. The site also will offer used, out-of-print and rare titles. |
|
|
| Back to top |
|
|
Please log in to view without the ad banners |
 |
|
|
You cannot post new topics in this forum You cannot reply to topics in this forum You cannot edit your posts in this forum You cannot delete your posts in this forum You cannot vote in polls in this forum
|
Powered by phpBB
|