Brand Rankings

rffrydr · Posted: Thu Jul 13, 2006 11:11 pm Post subject: Brand Rankings

Dell surprises me at #2; Sony surprises Apple:

UPDATE: Sony's Brand Still No. 1 With U.S. Consumers: Poll

DOW JONES NEWSWIRES

By Amy Hoak

CHICAGO (Dow Jones) -- Sony is still the country's No. 1 brand, according to results of an annual Harris Poll released Wednesday. It's the seventh year in a row that the company (SNE) has been ranked at the top in the brand survey.

Dell (DELL) remained the No. 2 brand, according to a news release from market-research firm Harris Interactive. Coca-Cola (KO) moved to third place this year, up from fourth in last year's survey.

The poll surveyed 2,351 U.S. adults between June 7 and 13. Respondents were asked to name the three brands they considered the best -- without being provided a list of names.

Half of the top 10 brands are for electronics products, the release pointed out, while three are for automobile and two for consumer and packaged goods.

The top 10 brands, according to the Harris survey:

Sony

Dell

Coca-Cola

Toyota

Ford

Honda

Hewlett Packard

General Electric

Kraft Foods

Apple

Chevrolet, Panasonic, Pepsi Cola, Nike and Maytag didn't make the top 10, but still received a substantial number of mentions, according to the release.

Kraft Foods fell from its No. 3 spot last year to No. 9 this year, while Toyota moved its No. 4 rank from No. 10 last year -- those were the two biggest movers in the survey. General Motors (GM) and Microsoft (MSFT) both dropped out of the top 10 this year.

rffrydr · Posted: Sun Sep 25, 2011 8:46 am Post subject:

Value rules:

http://www.harrisinteractive.com/NewsRoom/PressReleases/tabid/446/mid/1506/articleId/723/ctl/ReadCustom%20Default/Default.aspx
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Today is the Tomorrow you worried about Yesterday!

rffrydr · Posted: Thu Jul 02, 2009 9:43 pm Post subject:

15 creepiest vintage ads:

http://www.retrocomedy.com/2009/07/15-creepiest-vintage-ads-of-all-time.html
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Today is the Tomorrow you worried about Yesterday!

rffrydr · Posted: Wed Apr 02, 2008 10:02 am Post subject:

Brand building goes to the source: Cheerleaders

http://www.latimes.com/business/la-fi-cheerlead2apr02,0,7153789.story
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Today is the Tomorrow you worried about Yesterday!

rffrydr · Posted: Mon Apr 23, 2007 7:22 am Post subject:

The GOOG displaces Microsoft as the number one ranked and indentified brand:

http://www.cnbc.com/id/15840232?video=266579681&play=1

China Mobile in top 10 with 300million subscribers.
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Today is the Tomorrow you worried about Yesterday!