China's Instant Cities

[rffrydr]

You've read about it, you've puzzled over it, now see it first hand: the rubber meets the road in this issue of National Geographic:

http://www7.nationalgeographic.com/ngm/0706/feature4/

Boss Wang and Boss Gao gave their company the English name Lishui Yashun Underdress Fittings Industry Co., Ltd. Branding was instant: For less than $800, a Wenzhou designer created a logo, sample books, website, and business cards. Everything was hot pink; the website and sample books featured photographs of sultry foreign women wearing bras. The men's business cards bore the logo:

I wondered if the design represented a bird in flight, or maybe a heart, or perhaps a pair of—

"I don't know what it's supposed to be," Boss Wang admitted. "It doesn't matter, as long as it looks good. The designer probably took it from some other company."

Three days after setting off the fireworks, Boss Wang posted a handwritten job notice on the factory gate:

1. Ages 18 to 35, middle-school education
2. Good health, good quality
3. Attentive to hygiene, willing to eat bitterness and work hard

Coffee table book featuring those storefronts anybody?
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Today is the Tomorrow you worried about Yesterday!