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Robert Shiller on Neoclassical vs. Behavioral Finance Replies |
rffrydr Moderator


Joined: 30 Oct 2005 Posts: 16939 Location: Sunny California
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rffrydr Moderator


Joined: 30 Oct 2005 Posts: 16939 Location: Sunny California
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Posted: Mon May 11, 2009 6:38 pm Post subject: |
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Brain action is cause or caused? Like most things in life--like life itself it's both: "caused by" and "realized in."
Some ruffled feathers from Old School.
http://www.marketwatch.com/story/five-reasons-neuroeconomics-is-a-big-fat-hoax?siteid=rss
The human brain is, and always will be, irrational. Not because all their books are based on junk science, anecdotes, broad conclusions from small samples and pretty brain scans calculated to mislead readers. Not because the human brain is historically and genetically "irrational," incapable of reprogramming itself. Not because our brains' "irrational" hemisphere is in a perpetual battle with the rational hemisphere. And not because the human brain prides itself in being irrational for fear of becoming a robot like the masses in "1984," "Fahrenheit 451" and the "Terminator."
Yes, all that's true, but there's is a more accurate and far bigger reason why the human brain is always irrational, vulnerable, easy to control and manipulate. Neuroeconomics is based on a false premise: That "irrational investors" can teach themselves to become "less irrational." And yet, the more we learn about our irrational brains, the more we dupe ourselves into believing we're in control and acting rationally, even though we are not. _________________ Today is the Tomorrow you worried about Yesterday! |
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