rffrydr
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Joined: 30 Oct 2005
Posts: 16939
Location: Sunny California
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 Posted: Sat Apr 17, 2010 8:02 pm Post subject: TASTE |
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It's primal: hunger.
Take a "fact"--cilantro. Is cilantro bullish or bearish? What begins as something bad can end as something good...and back again. It's all a matter taste--and time.
| Quote: | “When your brain detects a potential threat, it narrows your attention,” Dr. Gottfried told me in a telephone conversation. “You don’t need to know that a dangerous food has a hint of asparagus and sorrel to it. You just get it away from your mouth.”
But he explained that every new experience causes the brain to update and enlarge its set of patterns, and this can lead to a shift in how we perceive a food.
“I didn’t like cilantro to begin with,” he said. “But I love food, and I ate all kinds of things, and I kept encountering it. My brain must have developed new patterns for cilantro flavor from those experiences, which included pleasure from the other flavors and the sharing with friends and family. That’s how people in cilantro-eating countries experience it every day.”
“So I began to like cilantro,” he said. “It can still remind me of soap, but it’s not threatening anymore, so that association fades into the background, and I enjoy its other qualities. On the other hand, if I ate cilantro once and never willingly let it pass my lips again, there wouldn’t have been a chance to reshape that perception.” |
http://www.nytimes.com/2010/04/14/dining/14curious.html?ref=science
And if you were forced to take a bite of soap?.... 
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Today is the Tomorrow you worried about Yesterday! |
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