Do Higher Prices Always Mean Higher Quality? It Might, But Not Always for the Reason You Think
Kirstin Wiza
May 19, 2020
Price plays a huge factor in consumer behavior. Expensive products are considered luxury goods that fewer people will want to or are capable of purchasing, while their less expensive counterparts are more affordable for the masses. One common way price affects consumer behavior is through the belief that if Product A is more expensive than
